ALGORITHM FOR SALE OF COMMERCIAL REAL ESTATE BY THE DEVELOPER 

Svetlana V. Zinchenko, Candidate of economical sciences, associate professor, associate professor of the sub-department of marketing, business and services, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: slatynova@mail.ru
Evgenia M. Bijanova, Candidate of economical sciences, associate professor of the sub-department of marketing, business and services, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: janette@list.ru
Elena A. Popova, Candidate of economical sciences, associate professor of the sub-department of management and economic security, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: elenapopova09@yandex.ru 

336.221 

10.21685/2227-8486-2021-3-3 

Background. Currently, developers are faced with the difficulty of selling commercial real estate. It takes a long time to find a buyer. Difficulties arise even at the design stage. Taking into account the requirements of modern legislation, developers carry out construction within the framework of project financing. At the same time, the interest rate on borrowed funds significantly depends on the sales of the residential. Commercial real estate accounts for a significant portion of the revenue share. By sellingcommercialpremises in a timely manner, the developer reduces banking costs. Also, by attracting suitable buyers of "commerce" in advance, the developer can influence the speed of apartment sales, improving the attractiveness of the house for buyers of residential premises, increase the cost per square meter of real estate, improving the infrastructure for future residents of the house under construction. The aim of the study is to develop an algorithm for the implementation of commercial real estate by the developer, which will make this process more manageable and commercially profitable for the construction organization. Materials and methods. The implementation of the research tasks was achieved through the use of both theoretical methods: analysis, systematization method, general logical methods and techniques; and practical methods: comparison, marketing research. Results. The developed algorithm for the sale of commercial real estate will help the developer find the right buyer and manage the sale process even at the design stage. Conclusions. Selling commercial premises is an important process for a developer, an opportunity to level the costs of building a house, attract large sums of money to escrow accounts, get a low interest rate on a loan and attract financing for construction in a timely manner, and improve your image. Using the algorithm for the sale of commercial real estate, the developer will be able to create a high-quality and complete product for buyers of both commercial and residential real estate. 

housing construction, commercial real estate, marketing research, marketing 

Zinchenko S.V., Bijanova E.M., Popova E.A. Algorithm for sale of commercial real estate by the developer. Modeli, sistemy, seti v ekonomike, tekhnike, prirode i obshchestve = Models, systems, networks in economi cs, technology, nature and society . 2021;(3):26–35. (In Russ.). doi:10.21685/2227-8486-2021-3-3